![]() Whether you’re choosing a small-group seminar leader or the keynote speaker, use available data and analytics to look at the audience’s demographics, level of expertise, and needs to find a speaker that can help them solve the problems they want answers for. Just like in marketing, event planning requires a good amount of research to choose the right speakers. ![]() Know Your Audience’s Goals, Desires, and Pain Points Use targeted marketing before and during the event to build anticipation.Choose a speaker whose topic and expertise pair well with your event’s focus.Find a motivational speaker whose speeches draw large numbers of loyal fans.So, it all boils down to finding the right speaker for the right audience – one who’s a proven motivator in both speech and action. As the meeting planning experts at Meetings Imagined put it, “once you’ve seen one, you’ve seen them all.” Often, people skip sessions – or even the event itself – if they’ve been to the same event time and time again. One of the main challenges to get people to your event is the boredom factor, particularly if your event is a recurring one. One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house. ![]() If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.
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